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Group Product Manager (Cross-Border & Marketplace) · Aug 2019 — Mar 2023
Sou Barato Rebranding
End-to-end leadership of the full Sou Barato brand rebrand, including the launch of a new React Native app and an evolved user journey and experience.
- End-to-end leadership of the Sou Barato rebrand
- Launch of a new React Native app
- Evolved user experience and purchase journey
Result
+ Engagement
higher recurrence and user satisfaction